DAS KRANZBACH

As part of a two-month "Artist in Residence", I redesigned the Kranzbach's corporate identity. In addition to the corporate design, it included creating images, a new signage system, as well as packaging projects (wine bottles, soap dispensers, chocolates, tea, etc.) and several print publications (brochures, site plans, etc.).

I have now been advising and supporting Kranzbach for 2 years. After analyzing the existing media, talking to visitors and getting to know the hotel, it was important to create a consistent visual signature for all communication media in the hotel, which could also be used by the hotel staff. The visual language emphasized the characteristics of the hotel: mindfulness, awareness, attention to detail. The result is a delicate, timeless, minimalist design system. The nature surrounding the Kranzbach is to be integrated into the hotel's identity through communication.

2021–NOW

corporate identity,
art direction,
photography

thanks to
dr jakob edinger
ralf enseleit
nicola reindl
silvia krahbichler